Strategy and school projects
TF1, Les Récits Disparus
Finalist in the ISCOM / TF1 Weekend challenge: a podcast whose episodes only exist if the community manages to unlock them.
The brief
"Zoom sur" is a segment of TF1's weekend 1 pm news: a 12-minute report that takes viewers travelling, watched by 5 million people on average. TF1 wanted to reach under-35s by turning "Zoom sur" into a podcast and designing a communication plan to promote it.
Our stance
To us, the brief did not fit the target: formats too long, little embodied storytelling, passive listening, no interactivity. We chose another direction.
Our answer: "Les Récits Disparus" (The Lost Tales)
The first podcast whose episodes only exist if the community manages to unlock them. You no longer listen to a podcast, you unlock it together, like a game level.
- Target: young professionals aged 25 to 30, hooked on podcasts, missions and team experiences.
- The podcast: investigations told by a narrator and an influencer, in a Gen Z tone. The first episode, about medieval Paris, was written in full. At the end of each episode, clues unlock the next one.
- The mechanic: players join a guild (the Masked Order, the Order of Justice, the Order of Secrets, the Faceless Order) on Discord, look for QR codes hidden in the city and clues dropped on air, then give the answer on MyTF1 to unlock the episode.
Our team finished as a finalist.
