Schneider Pen

The mission

Editorial planning, copywriting, social media management and video creation for Schneider Pen France. The feed mixes mood trackers, challenges and contests.

An example: "Challenge time"

During a break, a colleague gives 5 random words, and the idea is born live with a notebook and a Schneider pen. A simple, spontaneous and creative format that invites the community to take up the challenge.

An editorial line for a stationery brand

For pens, content has to make people want to write and draw. The feed therefore mixes recurring formats (mood trackers), participatory formats (challenges) and highlights (contests), with simple and warm copywriting. The editorial planning keeps the pace, videos make ideas visible, and the community always has a reason to react.