Brand social media
JD Sports, Back to School
Influencer research and selection for JD Sports' Back to School operation, an immersive in-store experience.
The project
JD Sports' Back to School operation is an immersive in-store event experience: a locker contest, exclusive gifts and a Charms Bar to personalise sneakers, backpacks and pencil cases. The visual setup and tailor-made animations turned the stores into back-to-school playgrounds.
My role
I researched and selected the influencers for the activation. It is an agency experience that I keep in my portfolio: my freelance offer covers social media and community management only.
The results
They are shown in the campaign recap video.
What I take from it for my job
Choosing an influencer starts with understanding a community: its tone, its codes, what makes it react. This agency experience sharpens how I read an audience on social media, a reflex I now put at the service of community management and per-network strategy, in Lille or remotely.
Videos
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JD Sports Back to School campaign recapView on Instagram (JD Sports Back to School campaign recap)
