Strategy and school projects
BforBank, BforTRAVEL
Finalist in an ISCOM competition on a real brief: BforTRAVEL, "We care, you explore", the bank as a travel companion.
The brief
BforBank, Crédit Agricole's 100% online bank, asked to renew its "Digital Banking with Care" message beyond advisers available 24/7: a new big idea, a mass media campaign, influence and digital with a 2M euro media budget, and a "game changer" product feature adaptable across Europe.
Our answer: BforTRAVEL, "We care, you explore"
Travel is one of the first reasons to save, but a source of stress when it comes to money. BforBank becomes the invisible travel companion.
- The offer: a Nomad plan at 5 euros a month with an e-SIM card, built-in Tricount, a travel fund, a guide and partnerships, and a BforBOT assistant.
- The communication plan: 2M euros split between mass media (1.1M), social and influence (600k) and conversion (300k).
- Social and influence: TikTok and Meta content focused on engagement and account opening, travel and lifestyle creators around "Travel without the hassle".
- On the ground: a "Travel With Care" pop-up in an airport and street marketing.
Our team finished as a finalist.
